A Model of Marketing, Software, and Community

We strive to effect change for our clients, our people and the communities we live in.

About Us

Founded in 2012 by Torey Azure, BrandCraft began as a design company offering services in both brand creation and growth to Tri-Cities and Puyallup in Washington. By delivering ambitious and creative solutions for clients, we were able to expand the team and our scope into areas such as web design and marketing, offering a more full-service approach to branding needs. After being acquired by Wildland in 2017, we have become the premier agency for Digital Marketing, Brand Initiatives, and forward-thinking creative work in the Pacific Northwest.

BrandCraft added a digital marketing division in early 2018. This division has grown to one of the largest service offerings within the organization. In 2019, our vision is on growth and expansion, providing a broader depth of services, a higher level of customer service, and the same high-quality deliverables our clients have grown to expect. We’re expanding our service offerings through providing strategic marketing management services, full-service video production, and strategic research offerings. We’re also expanding into new markets including Phoenix and Spokane, while continue to grow in the Tri-Cities with the goal of being the top of mind, premier marketing services provider in the region. BrandCraft spearheaded the creation of Digital Crush Marketing Summit, the first of its kind, in October 2019.

Our vision is on the future, helping startups both identify their target market and test their assumptions through research, while simultaneously provide branding, visioning, naming, and design for software applications and websites. We continue to elevate the service offerings of growth-oriented organizations who desire to achieve measurable and financially rewarding ROI for their marketing investments through web design, graphic design, and digital marketing services. Our team of creatives, dreamers, and doers are passionate about both understanding your vision and helping you communicate that vision effectively with your target market. Learn more about the team below.

Our Team

Torey Azure



Torey founded BrandCraft in 2012. An artist at heart with an entrepreneurial spirit. Torey’s background winds through Science & Engineering (a registered Civil Engineer) until he decided to chase his…

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Tayler Christensen


Digital Marketing Specialist

Originally from Portland, OR, Tayler went to school in Idaho, where he earned his Bachelor of Science in Communication with an emphasis in Public Relations. After graduating in 2014, he…

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Star Hinojosa


Project Support Specialist

Texas born, Star is a quick talkin Tejana with a passion for connection and her community. Star brings a unique edge to the team here at BrandCraft and is your…

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Ricky Leetch

Ricky Bobby

Sales Specialist

Now, this is a story all about how My life got flipped-turned upside down And I’d like to take a minute Just sit right there I’ll tell you how I…

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Rachel Davis

Actually The Count

Finance Manager

Originally a Connecticut native, I lived in 4 states before settling into Eastern Washington. Received my BS in accounting and finance in 2010 and honed my skills in this area…

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Oso Meza

Little Bear


Originally from Southern California, Oso moved to the Tri-Cities where he joined the BrandCraft team in September 2017. He has print-shop experience and interests in typography and illustrations. Outside the…

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Kellie Easley

Easley Does It

VP of Creative & Digital

An enthusiastic problem solver with a passion for driving results, Kellie has a robust background overseeing creative projects ranging from branding to digital marketing and website development. A two-time Washington…

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Jessi Miracle

The Miracle

Lead Web Designer

Jessi grew up in Tri-Cities, left for college (Central Grad) and decided to stay in the dry heat of the Eastside of Washington State. She started as an intern with Brandcraft in 2015. Jessica is…

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Emily Gudeman

Internet Explorer


Originally from Southern Arizona, Emily moved to Iowa for college. After earning a Graphic Design degree from Northwestern College she moved to Richland to start her career. She joined the…

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Dee Boyle


Brand & Marketing Strategist

Dee is our resident social butterfly and communications guru. A Tri-Cities native, she combines diverse expertise and a natural instinct to create authentic brand messaging on digital platforms with passion…

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Brady Heid


Digital Marketing Specialist

Born and raised in the Tri-Cities, Brady decided to come back home after spending his college years in Phoenix, AZ and Lynchburg, VA. Brady became a part of the BrandCraft…

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