A Model of Marketing, Software, and Community

We strive to effect change for our clients, our people and the communities we live in.

About Us

Founded in 2012 by Torey Azure, BrandCraft began as a design company offering services in both brand creation and growth to Tri-Cities and Puyallup in Washington. By delivering ambitious and creative solutions for clients, we were able to expand the team and our scope into areas such as web design and marketing, offering a more full-service approach to branding needs. After being acquired by Wildland in 2017, we have become the premier agency for Digital Marketing, Brand Initiatives, and forward-thinking creative work in the Pacific Northwest.

BrandCraft added a digital marketing division in early 2018. This division has grown to one of the largest service offerings within the organization. In 2019, our vision is on growth and expansion, providing a broader depth of services, a higher level of customer service, and the same high-quality deliverables our clients have grown to expect. We’re expanding our service offerings through providing strategic marketing management services, full-service video production, and strategic research offerings. We’re also expanding into new markets including Phoenix and Spokane, while continue to grow in the Tri-Cities with the goal of being the top of mind, premier marketing services provider in the region. BrandCraft is spearheading the creation of Crush Digital Marketing Summit, the first summit of its kind, coming October 2019 to the Three Rivers Convention Center in the Tri-Cities.

Our vision is on the future, helping startups both identify their target market and test their assumptions through research, while simultaneously provide branding, visioning, naming, and design for software applications and websites. We continue to elevate the service offerings of growth-oriented organizations who desire to achieve measurable and financially rewarding ROI for their marketing investments through web design, graphic design, and digital marketing services. Our team of creatives, dreamers, and doers are passionate about both understanding your vision and helping you communicate that vision effectively with your target market. Learn more about the team below.

Our Team

Ty Mulholland

Pun Master


Ty Mulholland is the President of Wildland, and has over 10 years of experience leading highly talented teams through large scale projects. Ty has developed projects for large companies such...

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Torey Azure


Director of Marketing

Torey founded BrandCraft in 2012. An artist at heart with an entrepreneurial spirit. Torey’s background winds through Science & Engineering (a registered Civil Engineer) until he decided to chase his...

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Star Hinojosa


Project Support Specialist

Texas born, Star is a quick talkin Tejana with a passion for connection and her community. Star brings a unique edge to the team here at BrandCraft and is your...

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Sam Clopton

Mr. Knows-A-Lot

Chief Software Architect

Sam is one of the original members of Wildland, and currently serves as the organization’s chief architect; providing the long-term technical vision for our development projects. Sam is a native...

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Oso Meza

Little Bear


Originally from SoCal, Oso moved to the Tri-Cities where he joined the Wildland/BrandCraft creative team in September of 2017. He has print-shop experience with interests in typography and illustrations. Outside...

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Nestor Guzman

The Güz

Project Manager

Nestor is a Tri-City native with a B.S. in Operations Management and Information Systems from the University of Idaho. He joined Wildland at the start of 2018 and brings 5...

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Nathan Ockerman

The Cynic


An English major turned techie, Nathan joined our Team as an intern in early 2016, and is now a staffed Junior Developer. Before Wildland he was a teaching assistant for...

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Matthew Burg

The Piano Man, The Burg

Business Developer

Matt is Wildland’s Business Development Director. Joining our team in December of 2017, Matt brings with him a passion for building relationships, and serving others. A Portland, OR transplant, Matt...

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Kim Raines


Digital Analyst

Kim is a lifelong Tri-Cities resident and enthusiast with a passion for business, commerce and entrepreneurs. She is a graduate of Washington State University with a Bachelor of Arts in...

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Kevin Haro

Coffee Guzzler, Keveen


Kevin is a zany software developer birthed from the hop fields of Moxee, Washington. After earning a Computer Science degree from Central Washington University he moved to Richland to begin...

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Kellie Easley

Easley Does It

Creative Project Manager

An enthusiastic problem solver with a passion for driving results, Kellie has a robust background overseeing creative projects ranging from branding to digital marketing and website development. A two-time Washington...

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Joe Weakley

Mr. Automagical

Senior Developer

Joe is a Senior Developer and has been developing software professionally for over 10 years; everything from large web-based applications to tiny embedded applications. Joe started building awesome things for...

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Jiro Farah

Globe Trotter

Jr. Developer

Jiro moved to the Tri-Cities in 2014 from Armenia. After graduating from Washington State University with a B.S. in Computer Science, he started his journey in web development. Jiro joined...

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Jessi Miracle

The Miracle Designer


Jessi grew up in Tri-Cities, left for college (Central Grad) and decided to stay in the dry heat of the Eastside of Washington State. She started as an intern with Brandcraft in 2015. Jessica is...

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Graham Bourque


Video Specialist

Graham is our resident filmmaker for Wildland + Brandcraft. Growing up in Kennewick, he attended Columbia Basin College for two years studying music before making the switch to film at...

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Erin Schmidt

Ms. Get-It-Done

UI/UX Designer

Erin is Wildland’s resident design systems evangelist. Passionate about application design, she joined Wildland in 2015 as an interface developer. Erin has always been an active community member participating in...

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Emily Gudeman

Internet Explorer


Originally from Southern Arizona, Emily moved to Iowa for college. After earning a Graphic Design degree from Northwestern College she moved to Richland to start her career. She joined the...

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Dee Boyle


Brand and Marketing Strategist

Dee is our resident social butterfly and communications guru. A Tri-Cities native, she combines diverse expertise and a natural instinct to create authentic brand messaging on digital platforms with passion...

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Becca Lingley



Becca Lingley joined the Wildland team May 2018. With over 15 years of experience working in operations for corporations and software startups, coupled with her MBA, she focuses primarily on finance and...

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