Today we get to meet the bear of BrandCraft… Oso Meza! Why did you become a designer? My career options narrowed down through my college years, in a good way. I went into college with a great interest in illustrating and t-shirt graphics, but learned that it wasn’t challenging enough for me. I can’t really…
At BrandCraft, we are a creative agency but handle our clients and projects similarly to many other small and mid-sized businesses. We communicate details, provide estimates, log our work hours and expenses, then invoice clients accordingly. However, with recent company growth, the systems we had been using couldn’t handle the scalable processes we needed to…
Illustrating and designing have been passions of mine for as long as I can remember. Nothing has been more exciting than being able to hold my own designs in my hands, which is why I became a designer. At first, I only designed for print but came to realize that this wasn’t the only avenue…
Why did you become a graphic designer/illustrator? I’ve always loved art and drew all the time. I still have sketchbooks and notepads that I filled up when I was in elementary school. So when I was in high school and had to start thinking about careers I thought it might be fun to make a…
Today we’re looking back on the work we’ve done for the Denovo branding and website. Just as the website states, Denovo is made to simplify your practice, allow you to capture more time, and increase productivity. It’s an efficient practice management software for the solo attorney and small law firm. View our Denovo Portfolio Page…
Nearly everyone knows what Starbucks is––and what their offerings are––even if they’re not a coffee drinker. The Starbucks branding is regarded as one of the most recognizable, intricate and detailed of the top ten most recognizable company logos. Seeing as the logo is so complex, the branding lends itself to experimentation. Various studies have been…
We kicked off our inaugural 2018 Food Fun Friday with an extended lunch excursion to one of Tri-Cities newest, locally-owned joints––Proof Gastropub in Kennewick. Occupying the top two floors of a building located on Columbia Center Drive, Proof offers an urban-industrial dining ambience that really sets it apart from any other restaurants in the Tri-Cities. Our noon arrival saw…
Today we got a chance to pick the brain of our team’s type guru, Herb Collingridge. He was generous enough to let us in on some of his recommendations on type, as well as recommending some of his personal favorites. Share a few of your recent favorite typefaces. From left to right: Wicked Grit, Black…
The term content marketing has become a bit of a buzzword in the marketing world over the past few years. It is a concept that leaves many scratching their heads due to its broad applications and a generally slippery definition. The general idea behind content marketing is to grow your audience (and retain current customer-base)…
Today BrandCraft got some insight into one of our newest team members, Alissa Petersen. Hired on as a Manager of Accounts & Senior Graphic Designer, she’s got some sweet ideas about streamlining the BrandCraft workflow and keeping everyone sane with all the work we have to get done! What is your preferred communication style with…