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Developing a New, Improved and Inclusive Logo

About

Pasco, Washington is one of the fastest growing cities in the United States and fosters a very diverse population. The city is one of three cities that make up the Tri-Cities region of the state of Washington. The City of Pasco prides itself on being a welcoming and inclusive city.

The Challenge

After many years without a new logo, and many years of new growth, the City of Pasco and its residents no longer felt that their logo encompassed or represented who they were and who the city was anymore.

Outcome

BrandCraft was able to take the stakeholders and residents of Pasco through an inclusive process in order to create a new but familiar logo that captured the essence of the City of Pasco and the people who call Pasco home.