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An Emerging Product in an Emerging Industry


Humming Hemp is hemp foods company headquartered in Richland, WA making their mark on the health foods industry with distribution online and on shelves at large grocers like Fred Meyer and Albertsons.

The Challenge

Humming Hemp’s major challenges were educating consumers on the benefits of hemp and standing out on shelves and distributors in the crowded health foods industry.


BrandCraft created a brand identity and voice that disrupted the typical look and feel of competing health food brands that proved effective when carried through into Humming Hemp’s web design, digital marketing content, and packaging.