Developing a Premium Brand

About

Telaré Law is Washington’s preeminent personal injury law firm. Telaré Law is made up of aggressive litigation attorneys who fight to take their client’s cases to the courtroom. Their philosophy is to focus on harms and losses, trial preparation and settlement success in order to fight and win for their clients.

The Challenge

After organizational changes, the Telaré team knew they needed a complete rebrand to encompass who they really are, including a new name, logo, and website as well as a defined brand position in a saturated market.

Outcome

BrandCraft was able to launch a whole new differentiated name and brand identity, creating a premium look and feel of the Telaré brand that showcases the story of the team’s capabilities and philosophies and a brand that outshines their competition

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The Mark

Premium. Aggressive. Sharp.
The Telaré wordmark logo demands preeminence. Their air meets their work.

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Branding

Branding and identity can be a tricky thing to manage. Successful branding is consistency at all touch points of your business that leads to trust and buy-in from potential customers. Knowing the identity of your brand – how it looks, sounds, and feels – ensures the quality of that consistency. Working alongside you, we can create a detailed brand identity that will act as your guide to consistency to increase awareness of your brand.

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Market Research

Our market researchers conducted an in-depth competitive audit of Telaré’s local and national competitors in order to identify opportunities within the personal injury market for the short and long term. In order for BrandCraft to help Telaré truly differentiate themselves from their competition, it was necessary to know the ins-and-outs of other personal injury firms from the start.

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Digital Marketing

Digital marketing is more than being seen online. It is cutting through the online noise to drive action. Our team of digital strategists makes sure your brand’s products are at the right place at the right time to capture potential customers in the digital space.

Web design

Over 80% of consumers research products and services online before making a purchase decision - making your website your greatest sales tool. Make sure it is providing an experience to close the sale through its visuals, content, and functionality.

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Photography

Consumers today expect photos to tell your story.  Make sure you’re telling the right story with custom photography style and production. We shoot with a purpose in mind and use modern equipment and our own in-house studio to create the perfect image. Let’s make sure you stand out in order to catch your customer’s attention.